ORDINARY PEOPLE DO EXTRAORDINARY THINGS!

OUR MISSION
“GOAT USA inspires every person to be the greatest version of themselves.”
OUR VALUES

We believe in a standard of excellence and putting forth our best effort to our co-workers and customers. Improvement is essential to our service. If you have suggestions, we are all ears.

"Ideas are cheap. Execution is the only thing that matters!"- Rich Alfaro, Co-Founder.

Individually we are one drop. Together we are an ocean. Here at GOAT USA, we believe in the power of community to create positive change.

"If you want to lift yourself up, lift up someone else." - Booker T. Washington

GOAT USA is a bonding experience for families. A common ground for all, young and old.

"The most important thing in the world is family and love."- John Wooden

Our mission is to inspire every person to be the greatest version of themself. We take inspiration from all the people we have met and continue to meet on our journey!

"Every single day in every walk of life. Ordinary people do extraordinary things. Ordinary people accomplish extraordinary things." - Jim Valvano

We love discovering new ways to improve our company. Collectively, our team continues to strive do our best each and every day!

"Passion is energy. Feel the energy from focusing on what excites you."- Oprah Winfrey

From our product to our personnel, we always strives to bring a buzz and promote good feelings.

"People will never forget how you made them feel." - Maya Angelou

The strength of our team does not only lie in our combined experience and expertise but our ability to trust each other no matter what the circumstances. We know that our best work is not produced by individuals but by enjoying collaboration as a team and supporting each other every day. This team mentality extends to our customers and partners.

"Find a group of people who challenge and inspire you and you spend a lot of time with them and it will change your life." - Amy Poehler

Started in 2016

In 2016, three guys had an idea about the "GOAT," The Greatest Of All Time kind of GOAT. The idea of a logo, "Chuck, the GOAT," embodies the fact that “Ordinary people do extraordinary things!” You can be the greatest mother, father, teacher, neighbor, coach. GOAT USA is about being the greatest version of yourself! You Da GOAT!

Just a few short years later...

We've learned a few things as we built a lifestyle and apparel company that receives orders nationwide each day. We've enhanced our digital presence, learned about fabric, printing, and other clothing developments. We opened our own retail store one mile from where we grew up and expanded our wholesale presence to 36 states.

New milestones and successes.

New milestones and successes have become norms since our modest beginnings in the summer of 2016. While embracing accomplishment, we have our eyes set on climbing to the top of the apparel industry.

In addition, we must acknowledge the support of our family, friends, and fans as we continue to pursue our dreams!

Father and daughter pointing to their GOAT USA headwear in an indoor setting
Two girls smiling and embracing one another on a porch
Chalk drawing on sidewalk of GOAT USA goat logo with white bucket hat in the frame
Dog wearing white winter hat
Woman standing in front of American flag banner

Meet the GOAT USA Guys

Man sitting on park bench looking into the distance

Dylan McLaughlin

Man sitting on a park bench pointing towards the camera

Rich Alfaro

Man in park wearing sweatshirt and hat

T.J. Cristina