About Us

GOAT USA is a lifestyle and apparel company dedicated to providing quality and stylish products that promotes a positive message. GOAT USA celebrates both an inclusive and aspirational concept of overall wellbeing captured in our motto “Ordinary people do extraordinary things- ANYONE CAN WEAR THE CROWN!”

Meet the GOAT USA Guys

Dylan McLaughlin

Rich Alfaro

T.J. Cristina

Fresh out of college,

Following a brief and successful run at beer t-shirts, we created our own brand and named it GOAT USA. The inspiration came from repeatedly hearing the expression “GOAT”. We had the idea to put a face and a phrase to the expression we’d heard so often in popular culture and created our logo, Chuck the GOAT!

Outside of one previous batch of t-shirts, we were strangers to the apparel industry. Confident and ambitious, we started in Billy O’Keefe’s basement (Rich’s grandfather) and began to build by introducing Chuck the GOAT to people at live events. Bringing a buzz and providing an incredibly positive energy allowed us to develop a great connection with people all over the nation.

Just a few short years later, we’ve learned a few things and built an apparel business that receives orders nationwide each day. We’ve enhanced our digital presence, learned about fabric, printing, and other clothing developments.

New milestones and successes have become norms since our modest beginnings in the summer of 2016. While embracing accomplishment, we have our eyes set on climbing to the top of the apparel industry.

In addition, we must acknowledge the support of our family/friends/and fans have given us the ability to pursue our dreams!

-The GOAT USA Guys

Dylan McLaughlin, Rich Alfaro, and TJ Cristina

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Shop our Swag View all

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OG Hooded Sweatshirt:: Midnight Black
OG Hooded Sweatshirt
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Freedom Hooded Sweatshirt::Royal
Freedom Hooded Sweatshirt
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OG Zip-Up Hooded Sweatshirt:: Gray
OG Zip-Up Hooded Sweatshirt
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Freedom Zip-Up Sweatshirt:: Navy
Freedom Zip-Up Sweatshirt
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Big GOAT Crewneck:: Royal
Big GOAT Crewneck