Meet the GOAT Guys

Fresh out of college,

following a brief and successful run
at beer t-shirts, we created our own brand and named it
GOAT USA. The inspiration came from repeatedly
hearing the expression “GOAT”, an acronym standing
for “Greatest Of All Time”. With this expression in mind,
we had the idea to put a face to the phrase we’d heard
so often in popular culture, and created our logo Chuck
the GOAT!
Outside of one previous batch of t-shirts, we were
strangers to the apparel industry. Confident and
ambitious, we started in Billy O’Keefe’s basement
(Rich’s grandpa) and began to build by introducing
ourselves to people at live events. Bringing a buzz and
providing an incredibly positive energy allowed for us
to develop a great connection with people all over the
Just a few short years later, we’ve learned a few things
and built an apparel business that receives orders from
all over the nation everyday. We’ve enhanced our digital
presence, and learned about fabric, printing, and other
components in the clothing world.
The new milestones and successes have become norms
since our modest beginning in the summer of 2016.
While embracing accomplishment, we have our eyes set

on climbing to the top of the apparel industry. In
addition, we must acknowledge the support of our
family/friends/and fans have given us the ability to
pursuit our dreams!

-The GOAT Guys 

TJ Cristina, Rich Alfaro Dylan McLaughlin

About Us